Cool New Must-Read Book. (But First, This Metaphor.)
Posted in Advertising, Commentary, digital on Dec 20th, 2010
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your freshman dorm? The classicist in me scorned how these [...]
