MEDIA COMMENTARY, MUSINGS, & GENERAL CRANKINESS
Posted in Advertising, General Crankiness on Feb 22nd, 2011
Thank you, ladies, gentleman. Okay….Chiquita vs. Dole? People…. c’mon, this is the “to-may-to’s” taking on the “to-mah-to’s” … except it’s bananas. There’s no difference here. And forget about using that tired old “loaded with potassium” crap. People don’t care. Chiquita needs a messaging platform people care about. One that gives Chiquita a point of difference. [...]
Posted in Advertising, Commentary, General Crankiness on Feb 14th, 2011
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics. In fact, the few agencies still operating attribute their success almost entirely to being [...]
Posted in Advertising, Commentary, digital, General Crankiness, Social Media on Feb 7th, 2011
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for Coke. That [...]
Posted in Advertising on Feb 1st, 2011
Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when they were charging around $700,000 – [...]
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