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Monthly Archive for February, 2011

Thank you, ladies, gentleman. Okay….Chiquita vs. Dole? People…. c’mon, this is the “to-may-to’s” taking on the “to-mah-to’s” … except it’s bananas.  There’s no difference here. And forget about using that tired old “loaded with potassium” crap. People don’t care. Chiquita needs a messaging platform people care about. One that gives Chiquita a point of difference. […]

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As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics. In fact, the few agencies still operating attribute their success almost entirely to being […]

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Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for Coke. That […]

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Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when they were charging around $700,000 – […]

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