Posted in Advertising, General Crankiness on Sep 25th, 2011
The other day in class we were reviewing some work the students had done and an interesting conversation took place. As I looked at the work the students had produced, I asked one of them, “Where were you when you were working on this?” He said he’d been working on concepts while watching a movie. [...]
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Posted in Uncategorized on Sep 23rd, 2011
I love this mini-lecture from Ira Glass. He discusses how we artists are often vexed by the gap between the vision we have in our heads and the disappointment we sometimes feel in the final result of our efforts. And he has one simple solution to closing that gap.
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Posted in Advertising, Commentary on Sep 1st, 2011
Advertising is an itinerant business. I tell students when you step out of school and into the river of commerce, let the current take you where it may. Yes, you can have your target cities, your preferred agencies, but the creative process and the creative life are unpredictable and full of unexpected left turns. I [...]
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