HEY WHIPPLE

(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) * * * * * * * * * * * * * * * * * * * * * * * “Dudes! Come in here! Look at my computer screen!” That’s me in the year 1990 and the amazing “Flying [...]

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(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) In a screenwriting book I read years ago I stumbled on this basic Hollywood trick that seems to apply to what we do here in advertising. To create a story, the author said, “Create one world and then look at it through [...]

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Thanks to all the folks who helped me research it (in particular, Sam Bennett of GSD&M). It features new and updated work throughout. And in particular has large new sections on digital, social and interactive. Special thanks to art director Keli Linehan who did the cover. It’s available now on amazon.com and will soon be [...]

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I remember a time when, back in say the early ‘80s, when America sat down to enjoy the Super Bowl and the commercials with – not a less critical mind – but perhaps a less angry one. Oh, there were comments back in those days, yes, but not the kind of vitriol I see in [...]

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