Content Is King.

(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) * * * * * * * * * * * * * * * * * * * * * * * “Dudes! Come in here! Look at my computer screen!” That’s me in the year 1990 and the amazing “Flying Toasters” (Figure 5.6a) are making their...

Shooting one idea through the lens of another.

(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) In a screenwriting book I read years ago I stumbled on this basic Hollywood trick that seems to apply to what we do here in advertising. To create a story, the author said, “Create one world...