by Luke Sullivan | Feb 29, 2012 | Advertising, Digital
(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) * * * * * * * * * * * * * * * * * * * * * * * “Dudes! Come in here! Look at my computer screen!” That’s me in the year 1990 and the amazing “Flying Toasters” (Figure 5.6a) are making their...
by Luke Sullivan | Feb 26, 2012 | Advertising
(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) In a screenwriting book I read years ago I stumbled on this basic Hollywood trick that seems to apply to what we do here in advertising. To create a story, the author said, “Create one world...
by Luke Sullivan | Feb 20, 2012 | Advertising, Digital
Thanks to all the folks who helped me research it (in particular, Sam Bennett of GSD&M). It features new and updated work throughout. And in particular has large new sections on digital, social and interactive. Special thanks to art director Keli Linehan who did...
by Luke Sullivan | Feb 6, 2012 | Advertising, Commentary, General Crankiness
I remember a time when, back in say the early ‘80s, when America sat down to enjoy the Super Bowl and the commercials with – not a less critical mind – but perhaps a less angry one. Oh, there were comments back in those days, yes, but not the kind of vitriol I see in...