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Monthly Archive for April, 2012

In my book Hey Whipple, Squeeze This, I propose that creativity is exactly like washing a pig. Because it’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done you’re not sure if the pig is really clean or even why you […]

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A short 20-minute podcast with William Channer. In which we touch on this whole idea of leveraging cultural tensions for more and better ideas.

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Podcast in which host Jeremy and I chat about a previous post on this site — the one about infinite resignation and about how keeping your hunger and anger at a slow boil can help keep you from burning out in a tough business.

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“3 A.M. CALL TO THE PLUMBER.” (Curtain rises) WE OPEN ON A CLOCK ON THE WALL. IT’S 3 IN THE MORNING. WE PULL BACK TO REVEAL SLEEPY PLUMBER ENTERING A BATHROOM AS THE CLIENT HOLDS OPEN THE DOOR. CLIENT: It’s in here. The sink is just totally clogged. PLUMBER: No problem. Sounds like a hairball. […]

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Emotion V. Reason

In this Sunday’s New York Times Book Review, I read about a cool new title called The Righteous Mind: Why Good People Are Divided by Politics and Religion. In a review titled Why Won’t They Listen?, the writer got into some territory that has direct bearing on our craft in advertising. Which is this: a […]

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