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Was walking down Oglethorpe here in Savannah when I saw this cool car/ad parked in front of the local police station.

You can probably read the first part of the headline on the back fender on the taxi-side: “This ride about $20.00.”

And on the front fender, police/side: “This ride = $1800.00+”

A perfect illustration of what Jason Fox wrote in LeeClow’sBeard: “Ads need two things. A reason to pay attention and a reason to be glad attention was paid.”

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