About
Apr 7th, 2010 by heywhipple
Hey, everyone. I’m a writer by trade. Been writing since about 6th grade. In fact, that’s when I started my first diary and have been keeping one ever since. I was a copywriter or creative director for about 33 years. Worked at Fallon McElligott and The Martin Agency, among others. I wrote a book on advertising back in ’98. It’s now in its fourth edition and is used in colleges and ad schools all over. Its new title (I didn’t write the subtitle) is Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising and is available on amazon. And as of October 15, 2012, my second book comes out, a memoir titled Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic, also at amazon and Barnes&Noble.
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[...] difference is beautifully summed up by Luke Sullivan in his book, the famous Hey Whipple, Squeeze [...]
Hi Luke,
Funny coincidence, we’ve both done concept/copywriting for Jack Smith of Roanoke. Long time ago unfortunately. I now own a company, TranquilityTV.
TranquilityTV is a seven year old company that places our TV channel of therapeutic and compelling relaxation film with music mostly in hospitals.
We’ve acquired special footage and are creating a mass-consumer app, everything is finished other than the coding and marketing.
Thought you might know of an agency who could do that in return for equity in the TranquilityTV App. Pretty sweet deal considering the two top apps in this category have made over $7 million. And they don’t even compare to what we’ve put together.
Take a look at the TTV App website below, then let’s talk for a few minutes.
http://tranquilitytv.com/appindex.htm
Regards,
Robby Lee Feldman
President/Marketing Director
(direct line) 615.361.5005
robby@tranquilitytv.com
http://www.tranquilitytv.com
Luke!
Mark
I teach Ad Copy and other communication courses. Your book is the best textbook I have ever used for any class. Period.
The students don’t hate it. Thanks for making it fun.
Hi Luke,
I just finished reading Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic…it was incredibly moving and well written. Little did I know it, but we had way too many things in common when I met you behind the Rochester Y while learning to blow smoke rings in 1966.
Write another soon! You don’t suck at all.
Laurie (Christensen) Asunma
WOW! Hey Laurie. First off, thanks for the kind words about the book. But tell me, what do you remember of blowing smoke rings behind the Y? Were you in my grade at Central Junior High? I graduated Mayo class of ’72. Did we hang out? I love this kinda stuff.
Dear Luke,
I’ve just finished reading your memoir, THIRTY ROOMS TO HIDE IN, and I want you to know that it had a powerful effect upon me. I too grew up with an alcoholic and abusive father, along with six siblings, and it was such a great relief for me to read such an honest account of the experience–and its aftermath. I have written about my struggle to survive in a personal-scholarly book titled AUTHORING A LIFE, but I haven’t fully explored the ways that my father still haunts me. I had just begun an essay titled “My Father’s Funeral” when I found your book at Barnes and Noble in Edina. Incidentally, I might have begun teaching at John Marshall High in 1964 if I had accepted their offer to teach English and journalism. Instead I began my teaching career in the Twin Cities. Thanks for your fine memoir.
Brenda Daly,
University Professor of English Emeritus
Iowa State University, Ames, IA
Hey Ms. Brenda: Thank you soooo much for the kind words about THIRTY ROOMS. Sorry to hear you had a similar background. But life goes on, and for me, the road has been long and good.
Hey Luke remember me! I use to work with you in NYC when you were @ DFT. Looks like great reading!
Btw I used to work with the guy who came up with *please dont squeze the Charmin. I think we did some kings dominion spots when you were at Martin ( guy dressed up as a dog sneaking in) I think.
I have a lot of catching up to do when I snag your books
Bob
Hey Bob: Well, dang, we did cross paths, didn’t we? And yeah, I remember the dog spot for KD. So cool. Nice of you to write. Stay well.