Hey, everyone. I’m a writer by trade. Been writing since about 6th grade. In fact, that’s when I started my first diary and have been keeping one ever since. I was a copywriter or creative director for about 33 years. Worked at Fallon McElligott and The Martin Agency, among others. I wrote a book on advertising back in ’98. It’s now in its fourth edition and is used in colleges and ad schools all over. Its new title (I didn’t write the subtitle) is Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising and is available on amazon. And as of October 15, 2012, my second book comes out, a memoir titled Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic, also at amazon and Barnes&Noble.
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