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Category Archive for 'Advertising'

This morning I wrote an email to a kid I heard was in the dumps. Thought someone else out there could possibly use the same chuck-on-the-shoulder. • • • • • • • • • • • • • • • • • • • • • • • • • • • Hello ____, [...]

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Recently, Canadian ad blogger Heidi Ehlers, founder of Camp Black Bag, told me about a lesson she once learned from her mother. Heidi had just moped into a room to whine to her mother, “Momma, I am so bored.”  And her mother responded, sagely if a little coldly, “No my dear, you are boring.” Sue [...]

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(I just “liked” my own essay to see what would happen. What happened was my name ends up in the list of likers. Made me feel creepy. Please forgive, won’t you?) • • • • • • • • • • • • • • • • • • • • • • • • [...]

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Big Ideas vs Long Ideas.

Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other channels for a long time. They are less brand ideas [...]

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Distilled from a recent interview on blog radio with the delightful Heidi Ehlers, founder of Camp Black Bag – “The Boot Camp for Your Career.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * [...]

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As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics. In fact, the few agencies still operating attribute their success almost entirely to being [...]

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This is the cover of the new book from London’s D&AD, The Copy Book. I am crazy proud to be one of the featured writers. That said, I would  have trouble looking anyone in the eyes and claiming my work should be featured in this book, and not that of my friend Greg Hahn’s. Or [...]

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Steve Job intrduces Chiat\\Day\’s new campaign 1.) He didn’t work from notes. Notes suck. Notes say, “What I’m saying is so unmemorable, even I had to memorize it.” Speak from the heart. 2.) It didn’t feel like he was presenting. It felt like he was talking with us. 3.) He stopped 23 agencies from pitching [...]

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Okay, Zen parable time. And I’m gonna update mine a little bit for the modern palate. Okay, so you got this Zen master dude, right? Dude looks totally like Uma Thurman’s teacher from Kill Bill Vol. 2, always brushing that long white mustache to the side and everything. He’s pouring tea for his student, Grasshopper. [...]

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The other day in class we were reviewing some work the students had done and an interesting conversation took place. As I looked at the work the students had produced, I asked one of them, “Where were you when you were working on this?” He said he’d been working on concepts while watching a movie. [...]

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