Subscribe

Category Archive for 'Commentary'

This morning I wrote an email to a kid I heard was in the dumps. Thought someone else out there could possibly use the same chuck-on-the-shoulder. • • • • • • • • • • • • • • • • • • • • • • • • • • • Hello ____, [...]

Read Full Post »

Recently, Canadian ad blogger Heidi Ehlers, founder of Camp Black Bag, told me about a lesson she once learned from her mother. Heidi had just moped into a room to whine to her mother, “Momma, I am so bored.”  And her mother responded, sagely if a little coldly, “No my dear, you are boring.” Sue [...]

Read Full Post »

(Article I wrote for the Los Angeles Times.) My mother, a dyed-in-the-wool Minnesota Democrat, is sitting across the breakfast table from me. She’s reading the paper and comes across an ad for the big after-Thanksgiving sale at The Mall of America. “How can people even go to that place?” she laments. “It’s just a … [...]

Read Full Post »

Big Ideas vs Long Ideas.

Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other channels for a long time. They are less brand ideas [...]

Read Full Post »

Distilled from a recent interview on blog radio with the delightful Heidi Ehlers, founder of Camp Black Bag – “The Boot Camp for Your Career.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * [...]

Read Full Post »

As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics. In fact, the few agencies still operating attribute their success almost entirely to being [...]

Read Full Post »

Advertising is an itinerant business. I tell students when you step out of school and into the river of commerce, let the current take you where it may. Yes, you can have your target cities, your preferred agencies, but the creative process and the creative life are unpredictable and full of unexpected left turns. I [...]

Read Full Post »

An excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Remember how it felt the first time you held [...]

Read Full Post »

It’s so weird having a book on the market. It’s like sending your baby’s pictures out there. (“Please, please, no one say my baby ugly, my baby not ugly, little baby he not ugly.”) Then along comes Jane Nation’s review. Jane Nation is a cool website/blog with the descriptor “The World According To Women.” Which [...]

Read Full Post »

Change is rocking the advertising world and creatives with old-world skills like digital are out on the street. The smart money is on Whacky Arm-Flailing Inflatable Tube Men. Such was the theme last week, at Austin’s prestigious “South-By-South-WHACKY -ARM-FLAILING-INFLATABLE-TUBE-MEN Conference” where futurists crowded Sixth Street for a first look the next advancements in Inflatable Whacky [...]

Read Full Post »

Older Posts »