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Category Archive for 'Creativity'

Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you guys, but bummed just the same. Empathy […]

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Your portfolio is the only way an agency knows how good you are at solving problems creatively. You get one shot. That said, I’d like to dole out a little advice on the kinds of projects I think prudent to put in your first advertising portfolio. First off, no public service stuff.  Sorry, I wanna […]

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More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’  there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of eye-rollers. We’re cynics. Nothing is authentic […]

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Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god […]

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On January 24th, someone told me Mike Hughes was sick again, and when I read his first blog posting it broke my heart. The first entry on Mike Hughes’s blog: I’m supposed to die tomorrow. Hope not. Two weeks ago, the doctors gave me two weeks to live.  I’m pretty sure they’ll be proven wrong.  […]

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I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good example of an inferior brand […]

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Luke Sullivan video

During the Christmas break and over summer, I love to get out there and land speaking gigs, agency seminars, workshops. While I haven’t entertained at a kid’s birthday party, I’m flexible. The cool part is the first minute, but agents told me I should end with clips of me actually speaking, so they can tell […]

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So I was givin’ a speech down in Sydney, right? Just before I left, I made a post here about the ten most recent finalists in the One Show Interactive. I noticed that TWO of them were from Leo Burnett’s Sydney office. TWO of them. Two entries from Leo Burnett’s big-ass Chicago office would be […]

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  “Be regular and orderly in your life, so that you may be violent and original in your work.”                                                   –Gustav Flaubert. • • • • • • • • • […]

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Alison Turner is one of our wonderful students here at SCAD in Savannah. Though she came here to study art direction or copywriting, she’s discovering a love of all things social-and-interactive along the way. Now even account planning is a possibility with Alison. She’s a delight to hang out with in the hallways of SCAD […]

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