HEY WHIPPLE

Here’s the thing. I went to a School School but now I teach at an Ad School. And it’s really different. At School School, you study the books they assign you, do the homework they give you, take the tests they hand out in class. You’re checkin’ the boxes so you can make your parents [...]

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  Sorry I haven’t posted in awhile. Cardinal sin of bloggers, not to create new content. That, and sucking. But anyhoo, here’s an interview I did a while back with some nice folks in Romania. Here was their very nice intro. (I promise, the interview’s more interesting.) Luke Sullivan is included in the Business Insider’s [...]

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Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked.  “Of course not. In the retail world, promotions are an essential part of the marketing mix. What I’m suggesting is, first [...]

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Typically I stay away from Agency Spy. There’s a lot of fairly mean-spirited trolls trashing other people and their work. But I love this piece posted by Kiran Aditham: Growing sick and tired of writing letters to recruiters, art director/designer Chris Vanderhurst decided to pen one “to rule them all” in his own words. Your [...]

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Hall of Fame copywriter Tom McElligott hired me as a copywriter in January of 1979. (Insert age joke here. “Ha, ha, that was so funny. No really, that I’m old and everything.”) Aaaanyhoo, Tom didn’t have much work for me during that first month, so he parked me in a conference room with a three-foot-tall [...]

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Anne Lamott is the author of one of my favorite books on writing – Bird By Bird. The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and finally in [...]

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