MEDIA COMMENTARY, MUSINGS, & GENERAL CRANKINESS
Posted in Advertising, Commentary, digital on Nov 29th, 2011
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other channels for a long time. They are less brand ideas [...]
Posted in Advertising, Education, Social Media, digital on Jul 11th, 2011
An excerpt from the the upcoming 4th edition of “Hey Whipple, Squeeze This.” It’s got a cool new cover drawn, shot, retouched, and designed entirely by a marvelous art director, Keli Linehan, from GSD&M. (She won’t like the way the cover’s reproducing here. It’s all done on a chalkboard, for reals, and it looks way [...]
Posted in Advertising, Social Media, Thirty Rooms To Hide In, digital on Jun 27th, 2011
A friend from New York sent me this picture, snapped while on board a New York City subway. I don’t know who the woman is, but obviously she has great taste in books and I have every reason to believe she’d love a free signed copy of my second book, Thirty Rooms To Hide In: [...]
Posted in Thirty Rooms To Hide In, digital on Apr 17th, 2011
“The Shining, but as a comedy.” That’s about the best way I have to describe Thirty Rooms to Hide In. It’s partly about how my father went from being one of the world’s best orthopedic surgeons at the Mayo Clinic, to lying dead on a motel room floor in Georgia, a broken ashtray under his [...]
Posted in Advertising, Social Media, digital on Mar 13th, 2011
I want you to read something my old friend, Jelly Helm, posted in his blog back in June of ‘09. He’d attended a conference and had this observation: “Also interesting to me about the conference is the role technology and Attention Deficit Disorder play. Everyone tweeting and multitasking and blogging. Does it add more value [...]
Posted in Commentary, digital on Mar 12th, 2011
On the first day of SXSW Interactive I heard a speech by Ray Kurzweil from Mind Grub. Mr. Kurzweil proposed that in the year 2049 the world’s computer network will become so stinking smart it’ll turn into a “Singularity.” Though the word’s borrowed from astronomy, here it refers to the day when the raw power [...]
Posted in digital on Mar 7th, 2011
I have two new manuscripts I’m looking forward to putting out there this summer. One is for a client (can’t say, but it’ll be cool and very useful). And the other is a personal work, for which this is the cover. I’ve been working on it since 1992 and am finally ready to market it. [...]
Posted in Advertising, Commentary, General Crankiness, Social Media, digital on Feb 7th, 2011
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for Coke. That [...]
Posted in Advertising, Commentary, digital on Dec 20th, 2010
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your freshman dorm? The classicist in me scorned how these [...]
Posted in Commentary, digital on Sep 2nd, 2010
You’ve probably heard that saying: “Never go grocery shopping when you’re hungry.” Well, it makes sense. You end up buyin’ all kinds of junk food that looks yummy, or buyin’ way more than you planned on. Which reminds me of that time I went to a liquor store sober. Dude. Big mistake. (“Awww, man, gotta [...]
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