A Condensed List of Some of the Stuff I Teach at SCAD.
I once read that smart companies should give away what they know. I didn’t get it at first but the more I read, the more I saw how these “generous brands” actually attract paying customers. Cool. So, with that in mind, here is a condensed version of...Cool New Book Explores, Explains What I call “Problem Finding.”
I just finished reading a really good book, a new title from Warren Berger, who’s been writing about the ad industry for a long time. Smart guy. Book’s titled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. What Berger calls “inquiry” or...World Stops as Area Blogger Unveils New Look, Greatest Hits List.
The world today is full of pain and bad news. In the streets of Aleppo, of Gaza, and Ferguson, Missouri, bad shit is happening. Which is why the world needs a really stupid blog like this one. It’s stupid mostly because I wrote it. But it’s also stupid because the...My fave winners in the latest CA Interactive Annual.
Full disclosure: I pretty much copied and pasted all this content from various sites around the web, some from adweek, some from Cannes. Please do not sue me as I’m basically a very nice person. SURRENDER YOUR SAY Overview: Tourette Syndrome is widely misunderstood....The two states of consumer awareness: Shopping for Vegetables and Being a Vegetable.
Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
