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Category Archive for 'General Crankiness'

Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you guys, but bummed just the same. Empathy […]

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More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’  there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of eye-rollers. We’re cynics. Nothing is authentic […]

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I had, for a number of reasons, left out Coca-Cola’s “Beautiful” Super Bowl spot by W+K out of my ad picks of the year. The first reason being that it didn’t quite move me like my other options did. It was a spot that is worthy of the Wieden + Kennedy name: a larger than […]

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Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god […]

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Okay, I have the next viral branding stunt all figured. Just nailed it. We go to a college and randomly pick ten freshmen for an “interview” in some office on campus. Obviously, the room will be wired for video and sound and we’ll record everything that is said. The fun starts when our moderator tells […]

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In your career you will hear many very stupid things. Your job, should you choose to accept it, is to keep a straight face and not laugh out loud. And this site just posted a nice series of some of the silliest client comments turned into posters. It’s very funny, very cool. My favorite client […]

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Everybody’s got their faves from the commercials on the Super Bowl. But let’s talk about the bottom feeders. (Okay, fine. As for favorites, mine happened to end up pretty far down the list of the infamous USA Today Ad Meter: the spot for Oreos (“Whispering in the Library”) made it to only #26. I also […]

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TO: Luke Sullivan, Creative Director FROM: Communications Manager Please move the 56th pixel on the 233rd row about a 64th of a inch to the left. Also, the dot in the “I” should come down one font size, but not the lower vertical slash of the i, just the little dot on top of the […]

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Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked.  “Of course not. In the retail world, promotions are an essential part of the marketing mix. What I’m suggesting is, first […]

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Most of us grow up with pretty finely tuned bullshit detectors. The thing is, this technology is getting better every day. In fact, over the years, I think bullshit-detection technology has more than kept pace with computer technology, to the degree that kids today have BS detectors picking up readings as low as one-part-bullshit-in-a-million. Interestingly, […]

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