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Category Archive for 'Radio'

My Favorite Radio Campaign. I Mean, That I Personally Wrote.

Posted in Advertising, Commentary, Radio on Oct 5th, 2010

31 years in the business, and this one radio campaign — for Dunwoody Technical Institute — is my single favorite creation. And the reason: I had a great client who  trusted that I had their best interests at heart. As I’ve mentioned before, radio is a great medium to work in. Partly because everybody tends [...]

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Get Great At Writing Radio And You’ll Probably Always Have A Job.

Posted in Advertising, Radio on Aug 19th, 2010

As long as there are carpenters, lifeguards, and cars, there’s gonna be radio. Even if the day comes when the internet gets wired directly into our brains, anybody who can write a great radio spot will probably have a job somewhere in this business. I love radio. And starting today, I’ll be featuring some of [...]

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