My Radio Reel
Mar 21st, 2011 by heywhipple
Here’s a collection of some of my favorite executions in my favorite medium, radio.
This first one “Crickets,” is for Dunwoody, a technical school in Minneapolis that trains young people in the trades; training that will actually land them a job.
The next one down is for Norwegian Cruise Line. They wanted to tell folks that NCL docked longer at the Hawaiian Islands, giving customers more time to play.
A demonstration spot for the political coverage of the Minneapolis Star-Tribune.
Another spot for Dunwoody.
National radio spot for Miller Lite beer.
Another Miller Lite spot.
This last one uses original music. I’m always telling writers, “Dude, don’t do music” and then I go and do it. Sue me.
Loved the NCL spot. I got into this business because I hated radio ads and knew I could do better.
These are really funny, but then, what else would I expect from the owner of the floppy knife?
I like all of them, but the Dunwoody one with the original music and the one about the resume slurry made me laugh. The Miller Lite with the “custom commercial” was great. I liked the voice of the menu system. She sounded so tired!
[...] chocked full of good common sense advice. Written by Ex-Fallonite Luke Sullivan – I think his work speaks for itself. If you are not familiar with it – again stop what you are doing and [...]
shouldn’t in the personalised Miller commerical one, the singers, sing “bottle” not “can”, cos at the beginning the caller pressed 2 for bottle.. Just saying
Really like how in the two Miller spots the audience knows exactly where they are in the first two seconds:
“So I’m at this bar…” and “Thank you for dialing Miller Time…” Great casting!
Yo Art. thanks very much, glad you like. and yes, I agree, it helps to quickly establish for a listener your premise or location.
The “Crickets” spot is the very reason why I fell in love with writing radio scripts. This page is like The Met of radio spots; great voice talent, great subtle humor and spectacular writing. Thanks Luke!
Well, that is about the nicest thing anyone’s said all week, dude. Thank you so much. And yes, my fave thing i ever did in 32 years in the biz, the radio for Dunwoody Institute.
You are a god. And one of my favorite books is Hey Whipple, Squeeze This. Being a junior copywriter, we need a little inspiration and your works dares me to write great radio every time a work order is handed to me. Thanks, Luke. You rock. Hope your book becomes available here in the Philippines. Cheers!
You are too too kind. And as for my book in the Phillipines? I’ll mention your email to my publisher.
damn, your audio files seem to be missing.
Well, I just checked and it seems to be there and working? Don’t know what to tell you. But thank you for your interest.
am a new kid on the block just started working in advertising a month ago with 140BBDO in cape town south africa and my mentor and chief creative officer gave me a copy of hey whipple this and have been reading it 4 the past 3 days and learning about you and the people you talk about so this is my school… thanks sir (My Lecture) lol……
enjoying the radio spots by the way helping me with a few that am writing
Man, I’ve been to Cape Town, one time, for a shoot for United Airlines. Man, what a beautiful place.