Recently, Canadian ad blogger Heidi Ehlers, founder of Camp Black Bag, told me about a lesson she once learned from her mother. Heidi had just moped into a room to whine to her mother, “Momma, I am so bored.” And her mother responded, sagely if a little coldly, “No my dear, you are boring.” Sue [...]
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Posted in Advertising, Commentary on Sep 1st, 2011
Advertising is an itinerant business. I tell students when you step out of school and into the river of commerce, let the current take you where it may. Yes, you can have your target cities, your preferred agencies, but the creative process and the creative life are unpredictable and full of unexpected left turns. I [...]
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Posted in Advertising on Jun 11th, 2010
In Hey Whipple Squeeze This, I wrote: “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in [...]
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