MEDIA COMMENTARY, MUSINGS, & GENERAL CRANKINESS
Posted in Advertising, Commentary, General Crankiness, Social Media, digital on Feb 7th, 2011
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for Coke. That [...]
Posted in Advertising, Commentary, digital on Dec 20th, 2010
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your freshman dorm? The classicist in me scorned how these [...]
Posted in Advertising on May 11th, 2010
Okay, so a job position in the creative department opens up. On one hand, I wanna hire only the most techno-geeked-out, mobile-ready, code-slinging web brat I can find. On the other hand, I want to hire a writer or an art director who knows how to take a blank sheet of paper and make something [...]
Posted in Advertising, Social Media, digital on Apr 7th, 2010
I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them. The eye-rollers; the shoulder-shruggers; the print and TV addicts [...]
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