Airing Olympic-themed Commercials Versus Putting your Marketing Budget in the Toilet – A Comparison
Posted in Advertising, Commentary, General Crankiness on Aug 13th, 2012
Over the course of my 33 years in advertising, I must’ve been handed a hundred “program ads” to write – you know, the kind of ad a company runs in an event program to express support for, say, the dizzying Everest of achievement of the local curling squad. As a junior writer on such assignments, [...]
