by Luke Sullivan | Jul 9, 2016 | Advertising, Creativity, Education, Problem Finding
Back when I was a young knucklehead in advertising, we all knew the way to advance was to outwork everybody and dig up as much work as you could by walkin’ around and bugging the project managers for open job orders. (“Gimme a problem to solve. I’ll do a radio spot, a...
by Luke Sullivan | Sep 15, 2014 | Advertising, Commentary, Digital, Education, Problem Finding
I just finished reading a really good book, a new title from Warren Berger, who’s been writing about the ad industry for a long time. Smart guy. Book’s titled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. What Berger calls “inquiry” or...
by Luke Sullivan | Apr 29, 2013 | Advertising, Commentary, Creativity, Education
Here’s the thing. I went to a School School but now I teach at an Ad School. And it’s really different. At School School, you study the books they assign you, do the homework they give you, take the tests they hand out in class. You’re checkin’ the boxes so you...