Scenes From A Marketing Intervention on Subway Sandwiches.
Posted in Advertising, Commentary, Creativity, General Crankiness on Nov 4th, 2012
Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked. “Of course not. In the retail world, promotions are an essential part of the marketing mix. What I’m suggesting is, first [...]
