by Luke Sullivan | Nov 11, 2013 | Advertising, Creativity
I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...
by Luke Sullivan | Dec 8, 2010 | Advertising
In 1992, I started scribbling down notes about my family history. 18 years later I have finished the project, and it’s now a memoir of growing up in the ’50s and ’60s with my five brothers in a big house in Rochester, Minnesota. I’m proud of...