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Tag Archive 'Subway'

Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked.  “Of course not. In the retail world, promotions are an essential part of the marketing mix. What I’m suggesting is, first […]

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What if we started taking agency people seriously when they misused the word “mediums” and just started giving them what they asked for? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * […]

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