by Luke Sullivan | Oct 29, 2010 | Commentary, General Crankiness
Thirty-one goddamn years in the business and you’d think I’d get more respect. Especially from the dickweeds I work with. And then you get this…..dude comes “dressed as me” to Halloween. It’s just mean-spirited and disrespectful, is...
by Luke Sullivan | Oct 26, 2010 | Advertising, Commentary
Recently I posted an article about brutal creative directors. My advice was to get your book out there as fast as you can. Now, if I may, a few words on what I think makes a good creative director. I once read that a coach’s main job is to love his players. I think...
by Luke Sullivan | Oct 18, 2010 | Advertising
Why do people in this business get such big heads? I can’t for the life of me figure it out. When you think about it, in the old days we woulda just been the knuckleheads who carved the big tooth signs for the town dentist. CUT TO AWARDS SHOW AT THE 1864 CANNES:...
by Luke Sullivan | Oct 5, 2010 | Advertising, Commentary, Radio
31 years in the business, and this one radio campaign — for Dunwoody Technical Institute — is my single favorite creation. And the reason: I had a great client who trusted that I had their best interests at heart. As I’ve mentioned before, radio is...
by Luke Sullivan | Oct 4, 2010 | Favorite Radio Campaigns, Radio Reel
“Recycled Resumes” — One of my faves because the very idea that Dunwoody publishes its catalog on paper made from crappy recyled resumes …it made me laugh even before I could write the spot. (That’s usually a good sign.) Turn it up when...