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Monthly Archive for July, 2011

Another small excerpt from the upcoming 4th edition of “Hey Whipple, Squeeze This.” Sam and I are revising the whole book top to bottom to BAKE IN digital and social. Those aren’t things you can “add on” in a campaign, and we can’t just spot-weld on a new chapter either. We’re tryin’ to bake it […]

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An excerpt from the the upcoming 4th edition of “Hey Whipple, Squeeze This.” It’s got a cool new cover drawn, shot, retouched, and designed entirely by a marvelous art director, Keli Linehan, from GSD&M. (She won’t like the way the cover’s reproducing here. It’s all done on a chalkboard, for reals, and it looks way […]

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The coolest thing about Norwegian Cruise Line is that they have what’s Called “Freestyle Cruising.” And the coolest part of that is Freestyle Dining, which means you don’t have to eat at some assigned table next to strangers. This happens on most cruise lines; fewer and fewer of them as they start to copy NCL, […]

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