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Monthly Archive for November, 2012

I am not a huge NBA fan, but when Kobe Bryant’s agent calls and says “Mr. Bryant would like to speak with you,” you take the call. He’d read my advertising book Hey Whipple, Squeeze This and just wanted some advice about some marketing stuff. Turns out he’s as nice and normal a guy as […]

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Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked.  “Of course not. In the retail world, promotions are an essential part of the marketing mix. What I’m suggesting is, first […]

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