by Luke Sullivan | Feb 27, 2014 | Advertising, Commentary, Creativity, General Crankiness
More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’ there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of...
by Luke Sullivan | Feb 5, 2014 | Advertising, Commentary, General Crankiness
I had, for a number of reasons, left out Coca-Cola’s “Beautiful” Super Bowl spot by W+K out of my ad picks of the year. The first reason being that it didn’t quite move me like my other options did. It was a spot that is worthy of the Wieden + Kennedy name: a larger...
by Luke Sullivan | Dec 15, 2013 | Advertising, Commentary, Creativity
On January 24th, someone told me Mike Hughes was sick again, and when I read his first blog posting it broke my heart. The first entry on Mike Hughes’s blog: I’m supposed to die tomorrow. Hope not. Two weeks ago, the doctors gave me two weeks to live. I’m...
by Luke Sullivan | Oct 23, 2013 | Advertising, Commentary, General Crankiness
Okay, I have the next viral branding stunt all figured. Just nailed it. We go to a college and randomly pick ten freshmen for an “interview” in some office on campus. Obviously, the room will be wired for video and sound and we’ll record everything that is said. The...
by Luke Sullivan | Apr 29, 2013 | Advertising, Commentary, Creativity, Education
Here’s the thing. I went to a School School but now I teach at an Ad School. And it’s really different. At School School, you study the books they assign you, do the homework they give you, take the tests they hand out in class. You’re checkin’ the boxes so you...
by Luke Sullivan | Mar 27, 2013 | Advertising, Commentary
The quotation above is from the famous Bill Bernbach. I think it is one of the smartest things I’ve ever heard and is such a great way to truly describe what the word “principle” stands for. The best single example of somebody standing up for a...