My Radio Reel

Here’s a collection of some of my favorite executions in my favorite medium—radio.

HMO Plus (1985)

Just found this old spot I did at The Martin Agency in 1985. (Yes, radio had just been invented then, very funny.)

Miller Lite

National radio spot for Miller Lite beer.   Another spot.

Norwegian Cruise Line

Client request was to point out how NCL’s Hawaii cruises allowed passengers longer shore excursions. So, no need to rush. Seemed to me a good voiceover would be that poor guy who has to read the fast legal copy at the end of commercials.

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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